Fully-Connected Retail Environment
Inspired by the ubiquitous and life-giving power of the Sun, we introduce Firefly smart lights and the FOAM, a comprehensive platform that makes use of existing lighting infrastructure to enable transformation of public spaces into Smart and Fully-Connected Retail Environments
In 2021, 73% of consumers said meeting their rising expectations for a personalized experience is something that most brands struggle with, according to a survey conducted by Redpoint Global and the Harris Poll.
Retailers are aware that the customer experience (CX) gap remains pronounced. Most commonly, marketers cite inaccurate, difficult to act on, fragmented, and incomplete customer data as the culprit for why they continue to fall short.
Light that thinks customer journey
Seamless tracking from outdoor to indoor. Inside customer activity analytics. Child tracking including a child entering with one adult and exiting with a different one can trigger an alert. Once you have full coverage of video and sound and other sensors, you can provide many services, your own applications, etc.
Data is key to understanding consumers, and so any way a retailer or brand can get more first-party data responsibly is a good idea. How retailers use the data to make the shopping experience more seamless for consumers is a critical component when thinking about where and how to collect more data.
Next step in the evolution of lighting - Lights that light, see, connect, think
The experience under the Juganu lights is like being in the sun. very different from what you get in an office. Because of the ‘mix’ of red/blue spectrum = makes people feel better, like the natural rhythms of the Circadian cycle of the sun.
Lighting itself can be used as a platform to do interesting things – create a smart and connected environment. This is the concept of the FOAM. The Foam lights, sees, connects and thinks while covering entire space with connected services.
Heat map following people flow and density from street to inside store. Can include facial recognition and mobile chip track for customer ID and pick up of order arrival.
The FOAM also makes it easy to connect devices and apps, like plugging in a new appliance in your home. This can be sensors, your branded app, or customer convenience like microphone or voice command capability for ordering a taxi while checking out.
And, these lights achieve all of this while being significantly more energy efficient than existing lighting technologies.
Retailers creating a fluid customer journey between e-commerce and in-store shopping?
A fluid customer experience will guide people to your app, which serves as the connective tissue between online and physical store touch points. This also allows each channel to do what it does best—e.g., leaving product search, sorting, and filtering to online shopping, and then leaving discovery/show rooming, try-on, and easy returns to the physical store environments.
Report analytics for retail chain in Mexico. This data changed the employee training and checkout procedure and staffing flow.
We know consumers want to do the right thing, and there is a lot of research showing positive intent, so now it’s up to retailers and brands to figure out what moves consumers from intent to action. For example, some retailer loyalty programs are doing things like providing credits for engaging in more sustainable practices as a way of incentivizing good behavior.
“The Juganu Digital World platform aims to foster the development of smart cities by providing a comprehensive solution embedded in a smart lighting product. We are proud to work with Juganu to further enable cities to become smarter and more connected using our cutting-edge technologies”
A Game-changer in Smart Retail
